Optimizing a Channel Archive
SEO. SEM. PPC. SERP? An overwhelming amount of terms get thrown around in conversations about digital marketing. |
The process required for recruiting channel partners is very similar to the process required for recruiting key positions in your company. |
Building an indirect channel essentially requires the development of three basic frameworks: an ideal partner profile, a channel partner agreement, and a channel partner program. |
We will illustrate the concept of channel as an integrated element of your product offering and value proposition through a short case study. |
It is not only about your product, but about enabling your channel partners to build and scale a successful business model with your product as a key component of their customer value proposition. |
The choice between serving customers directly through your own marketing and sales efforts or using independent channel partners is highly affected by the nature of your business model. |
Sure, you’re providing great cloud solutions to your customers. But are your customers fully utilizing those solutions, getting the greatest possible payback from their investments? |
It’s another new year! And our charter on the Microsoft Partner Network readiness team is to help you meet your training and learning goals for the year. |
It’s nearing time to wrap up 2015, and in the spirit of the year-end lists that appear in multitude this time of year, we thought we should join in |
You don’t draft memos on a typewriter — that’s yesterday’s technology. But when it comes to generating sales leads for your cloud services, are you still using yesterday’s marketing? |
We know data loss is a serious issue. More often than not, it happens because employees unknowingly delete emails, folders, and files that are still relevant to the business. |
I would like to share an excerpt from my recent presentation at WPC that I am particularly excited about;that is the opportunity for partners to partner with each other to grow their business |